MC-201 Salesforce Certified Marketing Cloud Account Engagement Specialist Practice Questions
Prepare for MC-201 with more than an answer.
- Exam fee
- $200 USD
- Level
- Specialist
- Valid for
- Maintained through release-specific maintenance exams (Salesforce requires maintenance modules after each major release)
Domains covered on the exam 6
- Visitors and Prospects8%
- Administration11%
- Account Engagement Forms, Form Handlers and Landing Pages20%
- Lead Management24%
- Email Marketing20%
- Engagement Studio17%
- 1
A list email report shows a high number of soft bounces. What does this metric typically indicate about the recipients?
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Correct answer: C
A soft bounce is a temporary delivery failure. Common reasons include the recipient's inbox being full, the mail server being offline, or the email message being too large. Account Engagement will typically attempt to resend the email a few times.
- 2
True or False: An Email Preference Center page is automatically created and linked in the footer of all emails sent from a new Account Engagement business unit.
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Correct answer: B
This is false. A default Email Preference Center is provided, but an administrator must configure it and ensure the
{{Preference_Center}}merge tag is included in the email templates used for sending. It is not automatically appended to every email. - 3
When using Dynamic Content in an email, what is displayed to a prospect who does not meet any of the defined criteria for the variations?
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Correct answer: D
When creating Dynamic Content, you must specify default content. This content acts as a fallback and is shown to any prospect who does not meet the criteria for any of the other defined variations, ensuring that everyone sees a relevant piece of content.
- 4
A cookied, anonymous visitor views a product page and a pricing page on a company's website. Three days later, the same visitor returns to the site and fills out a 'Contact Us' form, becoming a prospect. What happens to their previous page view activity?
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Correct answer: C
When an anonymous visitor with an Account Engagement cookie converts into a known prospect (by submitting a form with their email), all of their past web activity that was tracked against that cookie is retrospectively associated with their new prospect record. This provides a complete history of their engagement.
- 5
A prospect's record in Account Engagement is synced with a Salesforce Lead ID. A sales user then converts that Lead into a Contact and an Account in Salesforce. What happens to the prospect record's CRM ID in Account Engagement after the next sync?
sequenceDiagram participant AE as Account Engagement participant SF as Salesforce AE->>SF: Prospect syncs with Lead (ID: 00Q...) Note over SF: Sales user converts Lead SF-->>SF: Lead becomes Contact (ID: 003...) & Account SF->>AE: Next sync occurs AE-->>AE: Prospect's CRM ID updates to Contact IDShow answer details
Correct answer: C
The Salesforce connector intelligently handles lead conversion. When a synced Lead is converted, Account Engagement recognizes the change and, upon the next sync, updates the prospect record's CRM ID from the old Lead ID to the new Contact ID, maintaining the sync relationship.
- 6
A financial services firm recently acquired a competitor and needs to migrate the acquired company's prospects into their existing Account Engagement business unit. For regulatory reasons, they must prevent the new prospects from receiving any marketing emails for 90 days, but their activity must still be tracked. Additionally, their scores should be calculated based on a separate, temporary scoring model. Which combination of actions best meets these requirements? (Select THREE)
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Correct answer: A, C, E
Importing with 'Opted Out' checked is a direct way to prevent them from receiving marketing emails. This can be reversed later with an automation rule after the 90-day period.
Using a static list as a suppression list for all sends is a reliable method to ensure no marketing communications are sent to this specific group during the restricted period.
An automation rule is the ideal tool to retroactively and conditionally apply a different scoring model based on an identifying characteristic of the imported prospects (e.g., a custom field marking their source).
- 7
A marketer has configured an Engagement Studio program to nurture new leads. The program logic is designed to send a follow-up email if a prospect clicks a link in the initial welcome email. During testing, the marketer notices that prospects who click the link are correctly proceeding down the 'yes' path, but they are also receiving the email from the 'no' path a few days later. What is the most likely configuration error in the Engagement Studio program?
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Correct answer: D
This is a common configuration error. Instead of creating two distinct branches for 'yes' and 'no' outcomes, the marketer likely placed the 'no' path actions directly underneath the 'yes' path actions. This makes the program flow linear, causing prospects to complete the 'yes' path and then continue on to the 'no' path steps.
- 8
A company uses a third-party webinar platform that does not have a native connector with Account Engagement. They need to create prospects from webinar registrations and add them to a specific Salesforce Campaign. The registration data can be posted from the third-party platform to a specific URL. Which Account Engagement asset should be used to receive this data?
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Correct answer: C
A Form Handler is the correct tool for this scenario. It provides a specific endpoint URL to which third-party forms can post data. It can then map the incoming data to Account Engagement fields and trigger completion actions, such as 'Add to Salesforce Campaign'.
- 9
A marketing manager needs to send a critical security update notice to all customers. This email is operational in nature and must be delivered to every customer, regardless of their marketing email opt-out status. What is the correct method to send this email from Account Engagement?
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Correct answer: D
Sending operational (transactional) emails that bypass opt-out status requires a specific permission that must be enabled by Salesforce Support. Once enabled, a user with the correct permissions can designate a list email as 'Operational' to ensure it is sent to all recipients on the list.
- 10
A B2B company wants to implement a score decay program to reduce the scores of inactive prospects. Their policy is to decrease a prospect's score by 10 points if they have not had any recorded activity in the last 60 days. What is the most efficient way to configure this in Account Engagement?
flowchart TD A[Start: Daily Check] --> B{Prospect Activity in Last 60 Days?}; B -->|No| C[Decrease Score by 10]; B -->|Yes| D[No Action]; C --> E[End]; D --> E[End];Show answer details
Correct answer: B
A repeating Automation Rule is the best practice for implementing score decay. By setting the rule to repeat, it will continuously evaluate prospects. The criteria correctly identifies inactive prospects, and the action automates the score reduction, making it a 'set it and forget it' solution.
