AD0-E213 Adobe Analytics Developer Professional Practice Questions
Prepare for AD0-E213 with more than an answer.
- Exam fee
- $125 USD
- Time limit
- 100 minutes
- Questions on the exam
- 50
- Passing score
- 31/50
- Level
- Professional
- Valid for
- 2 years
Domains covered on the exam 6
- Analytics in the Adobe Experience Cloud Ecosystem14%
- Analytics Strategy and Design Based on a Solution Design Reference12%
- Analytics Implementation and Configuration30%
- Tag Management Systems18%
- Mobile Services and API8%
- Testing, Validation, and Troubleshooting18%
- 1
According to a standard Solution Design Reference (SDR), a business requirement states: 'Track the internal search terms used by visitors and attribute subsequent purchases to those terms.' Which variable type should the developer use for this specific requirement?
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Correct answer: A
Conversion Variables (eVars) are persistent. Because the requirement specifies attributing 'subsequent purchases' to the search term, an eVar is required to persist the search term from the search event until the purchase event occurs.
- 2
An e-commerce company's Solution Design Reference (SDR) specifies tracking 'Product Views', 'Cart Additions', and 'Shipping Costs'. Which TWO event types should be configured in the Analytics Admin Console for these metrics? (Select TWO)
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Correct answer: A, E
Shipping Costs represent a monetary value. Configuring the event as a Currency event ensures Adobe Analytics formats it with currency symbols and handles exchange rate conversions properly.
erDiagram SDR_REQUIREMENT ||--o{ ANALYTICS_VARIABLE : maps_to SDR_REQUIREMENT { string metric string tracking_type } ANALYTICS_VARIABLE { string variable_type string scope }Product Views and Cart Additions are discrete occurrences (e.g., viewing an item 1 time, adding 1 item to the cart). Therefore, they should be configured as Counter events, which increment by 1 each time they are passed.
- 3
A multinational corporation is implementing Adobe Analytics across multiple distinct top-level domains (e.g., brand-a.com and brand-b.com). They want to track visitors seamlessly across both domains using the Experience Cloud ID (ECID) service. Which mechanism allows the ECID to persist when a user navigates from brand-a.com to brand-b.com?
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Correct answer: B
Browsers restrict cookies to the domain that set them. To share the ECID across different top-level domains, the
appendVisitorIDsTohelper function must be used to pass the ECID via URL query parameters, allowing the destination domain's ECID service to read and store the same ID.sequenceDiagram participant B as Browser (brand-a.com) participant L as Link Click participant D as Destination (brand-b.com) B->>L: User clicks link to brand-b.com L->>D: URL includes ?adobe_mc=... (ECID) D-->>D: ECID Service extracts and sets AMCV cookie - 4
True or False: In Adobe Launch (Experience Platform Data Collection), a library currently in the 'Submitted' state can be directly published to the 'Production' environment without first moving through the 'Approved' state.
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Correct answer: B
False. Adobe Launch enforces a strict publishing workflow. A library must progress linearly through the defined states: Development -> Submitted -> Approved -> Published. It cannot skip the Approved state.
