GA4 Practice Questions
Prepare for GA4 with more than an answer.
- Level
- Professional
- Valid for
- 12 months
Domains covered on the exam 5
- Google Analytics 4 Fundamentals20%
- Account Setup and Configuration25%
- Events and Conversions20%
- Reporting and Analysis20%
- Integrations and Advanced Features15%
- 1
A travel booking website has implemented GA4. They notice that the
session_startevent count is significantly higher than theusercount in their reports. What is the correct interpretation of this data?Show answer details
Correct answer: B
This is the correct interpretation. A single user can have multiple sessions. For example, if one user visits the website on Monday and again on Wednesday, they will be counted as 1 user but will have generated 2 sessions. Therefore, it's expected for the session count to be higher than the unique user count.
- 2
In the context of GA4 data retention settings, which types of data are affected by the 'User data' retention period (e.g., 2 months or 14 months)? (Select TWO)
Show answer details
Correct answer: B, D
This is correct. The data retention setting specifically controls how long user-level and event-level data is stored. After the period expires, this granular data is deleted, making it unavailable for detailed analysis in tools like Funnel, Path, and Free-form explorations.
User properties are a form of user-level data. The retention setting controls how long GA4 stores this information associated with a specific user identifier. This also affects the ability to build audiences based on historical user properties.
- 3
A marketing manager has created a custom report to analyze campaign performance. They want to share a read-only link to this specific report with an external stakeholder who does not have a Google account or access to the GA4 property. Is this possible using the standard 'Share' functionality in GA4?
Show answer details
Correct answer: B
This is correct. The 'Share' link functionality in GA4 is for easily directing other authenticated users of the property to a specific report configuration. The recipient must have a Google account and be granted at least 'Viewer' permissions on the property to access the link.
- 4
A company wants to track when users click on links that lead to external websites. They have enabled Enhanced Measurement in their web data stream. Which Enhanced Measurement event will automatically track these outbound clicks?
Show answer details
Correct answer: B
This is correct. Enhanced Measurement uses a single
clickevent to track outbound link clicks. It automatically adds an event parameteroutbound: trueto this event to distinguish it from other clicks. It also includes parameters likelink_url. - 5
A retail company runs a loyalty program where members are assigned a status of 'Gold', 'Silver', or 'Bronze'. The analytics team wants to create an audience of all 'Gold' members who have also made a purchase in the last 30 days. Which sequence of actions in the Audience builder would achieve this?
flowchart TD A[Start with a blank User segment] --> B{Add Condition Group}; B --> C[Condition 1: User Property 'loyalty_status' exactly matches 'Gold']; B --> D{Add AND clause}; D --> E[Condition 2: Event 'purchase' with event_count > 0]; E --> F{Set Membership Duration}; F --> G[Save Audience];Show answer details
Correct answer: A
This is the correct configuration. It creates a User segment, ensuring it includes all data for qualifying users. The 'AND' clause correctly combines the condition based on a persistent User Property ('loyalty_status' is 'Gold') with a time-bound event condition (at least one 'purchase' event occurred in the last 30 days).
- 6
A financial services company has implemented Google Analytics 4 across its main marketing website and a separate, secure client portal hosted on a different domain. The marketing team observes that when a user clicks 'Login' on the marketing site, their session ends, and a new session begins on the client portal, inflating user counts and breaking the user journey analysis. The primary goal is to see the entire user path from initial ad click to a specific action within the client portal as a single, continuous journey.
The current setup uses the same GA4 measurement ID on both domains. The marketing team has confirmed the tracking code is firing correctly on all pages. However, referral reports show the main marketing domain as a top traffic source to the client portal, confirming the session break. The company's compliance department requires that no personally identifiable information (PII) is captured in GA4.
Which configuration change should the analytics consultant recommend to resolve the session fragmentation issue while respecting all constraints?
Show answer details
Correct answer: B
This is the correct solution. Configuring cross-domain measurement in the GA4 data stream settings allows the client ID to be passed between the domains via URL parameters (_gl linker parameter), enabling GA4 to recognize the user as the same individual in a single session. This directly addresses the problem of session fragmentation.
- 7
A large B2B SaaS company uses Google Analytics 4 to track user behavior on their marketing website. Their primary goal is to increase qualified leads, which are defined as users who complete a 'Request a Demo' form. The data science team wants to analyze the raw, unsampled event data in their own environment to build a lead scoring model. They need access to every event, including custom event parameters that capture form field interactions, to correlate with eventual sales data from their CRM.
The marketing team also wants to create more sophisticated remarketing audiences based on predictive metrics, such as 'Likely 7-day churning purchasers,' to target with re-engagement campaigns in Google Ads. Currently, the company's GA4 property is a standard setup and is not linked to any other Google Cloud or Marketing Platform products. The data science team has a Google Cloud Platform (GCP) project ready for use.
To meet the requirements of both the data science and marketing teams, which two actions should be implemented in the GA4 property?
Show answer details
Correct answer: A, C
Enabling Google Signals is a prerequisite for creating predictive audiences. Linking to Google Ads is necessary to share these audiences for remarketing campaigns and to enable auto-tagging for better campaign data. This combination directly addresses the marketing team's requirements.
Linking to BigQuery is the only way to get a daily export of raw, unsampled, event-level data from GA4. This directly fulfills the data science team's need for granular data to build their external lead scoring model.
- 8
A digital media publisher wants to understand reader engagement more deeply. Their website features articles across various categories (e.g., 'Technology', 'Finance', 'Lifestyle') and formats (e.g., 'Article', 'Video', 'Podcast'). The analytics team needs to analyze which content categories and formats drive the highest user engagement and lead to the most newsletter subscriptions.
To achieve this, they plan to send the content category and format as parameters with the
page_viewevent. They need to make this information available for analysis in standard reports, explorations, and for building audiences. The data must be permanently stored and associated with the events it was collected with.Which GA4 feature should be configured to capture and utilize this metadata effectively?
Show answer details
Correct answer: C
This is the correct approach. When you send custom parameters with an event, you must register them as custom dimensions (or metrics) in the GA4 UI to use them in reports and analysis. Since the category and format describe the specific page view event, an event-scoped dimension is the appropriate choice.
- 9
True or False: Once a custom dimension is created in a Google Analytics 4 property, it can be deleted if it is no longer needed, freeing up a slot for a new custom dimension.
Show answer details
Correct answer: B
This is correct. Custom dimensions in GA4 cannot be deleted. They can only be archived, which removes them from the UI but does not free up the limit. This makes careful planning of custom dimensions essential to avoid using up the available slots.
- 10
An analyst is using the Funnel exploration report to visualize the checkout process of an e-commerce site. They have defined the steps as
view_item,add_to_cart,begin_checkout, andpurchase. When reviewing the funnel, they notice a large drop-off between thebegin_checkoutandpurchasesteps. They want to identify which specific traffic sources are contributing the most to this particular drop-off.How can the analyst achieve this within the Funnel exploration report?
Show answer details
Correct answer: B
This is the correct and most efficient method. Using the 'Breakdown' dimension in a Funnel exploration splits the data for each step by the values of the chosen dimension (in this case, 'Session source / medium'). This allows the analyst to see the completion and drop-off rates for each traffic source side-by-side within the same funnel view.
