Salesforce Certified AI Associate Practice Questions
Prepare for AI-Associate with more than an answer.
Domains covered on the exam 4
- AI Fundamentals17%
- AI Capabilities in CRM8%
- Ethical Considerations of AI39%
- Data for AI36%
- 1
What is a benefit of data quality and transparency as it pertains to bias in generative AI?
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Correct answer: C
- 2
A business analyst (BA) wants to improve business by enhancing their sales processes and customer support.Which AI applications should the BA use to meet their needs?
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Correct answer: C
- 3
How does AI within CRM help sales representatives better understand previous customer interactions?
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Correct answer: B
- 4
A retail company is implementing Einstein Lead Scoring. The data administrator is preparing the dataset for the AI model. The process involves several steps shown in the diagram below. After deployment, the model shows poor performance and seems to be biased against leads from smaller, emerging industries.
Which step in the data preparation process is the most likely source of the introduced bias?
flowchart TD A[1. Ingest all Lead records from the last 5 years] --> B B[2. Remove Leads with 'Status' = 'Unqualified'] --> C C[3. For Leads with a null 'Annual Revenue' field, fill with the average revenue of all other Leads] --> D D[4. Remove Leads where the 'Industry' field is not in a predefined list of 20 established industries] --> E E[5. Train Einstein Lead Scoring model]Show answer details
Correct answer: D
Step 4 explicitly removes any leads that do not belong to a predefined list of established industries. This introduces selection bias by systematically excluding data from smaller, emerging industries. As a result, the AI model never learns the patterns associated with successful leads from these sectors, leading it to perform poorly and appear biased against them.
