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Digital Marketing Institute exams

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Certification paths

How the certifications fit together

Associate

Entry-level tracks and short programmes

  • Content MarketingOfficial associate track on the DMI framework; no public code is published.
  • Data & Web AnalyticsOfficial associate track on the DMI framework; no public code is published.
  • eCommerceOfficial associate track on the DMI framework; no public code is published.
  • Social Media MarketingOfficial associate track on the DMI framework; no public code is published.
  • UX & Website DesignOfficial associate track on the DMI framework; no public code is published.
  • Search Engine Optimization (SEO)Official associate track on the DMI framework; no public code is published.
  • Paid Media (PPC)Official associate track on the DMI framework; no public code is published.
  • Email MarketingOfficial associate track on the DMI framework; no public code is published.
  • Digital DisplayOfficial associate track on the DMI framework; no public code is published.
  • Customer ExperienceOfficial associate track on the DMI framework; no public code is published.
  • Digital StrategyOfficial associate track on the DMI framework; no public code is published.

Professional

Core certification and specialist tracks

  • Professional Diploma in Digital MarketingPDDMThe live DMI Pro page also uses Certified Digital Marketing Professional (CDMP) wording.
  • DMI + AMA Professional Certificate in Digital Marketing (USA Only)USA-only dual-cert bundle; also shown as DMI x AMA / DMI+AMA on other DMI pages.
  • Certified Search Marketing SpecialistThe current DMI site brands the related product as Search Marketing.
  • Certified Social Media Marketing SpecialistThe current DMI site also uses Social Media Marketing wording.
  • Certified Strategy and Planning SpecialistThe current site also uses Strategy & Leadership wording.
  • Certified Social Selling SpecialistListed in the current DMI site footer.

Expert

Advanced certification and postgraduate options

  • Certified Digital Marketing ExpertAdvanced DMI credential; the course page also offers a dual-cert version with AMA in the USA.
  • DMI + AMA Certified Digital Marketing Expert (USA Only)USA-only dual-cert bundle.
  • Postgraduate Diploma in Digital MarketingLaunched in 2023 on the DMI about page.

Master

Master's-level qualification

  • Masters (MSc) In Digital MarketingBPP-delivered master's programme listed on the DMI framework.

What changed

The timeline

  1. Founded: DMI was founded by Ian Dodson and Anthony Quigley, and the first classroom training on the Professional Diploma in Digital Marketing was delivered.

  2. Postgraduate Launch + GIAC: DMI launched its postgraduate expert-level certificate, founded the Global Industry Advisory Council, and signed its first educational partner.

  3. EQF Mapping & B2B Offering: DMI received quality assurance from the Scottish Qualifications Authority and mapped its content to the European Qualifications Framework.

  4. Investment & Australian Base: DMI received a EUR 26 million investment from Spectrum Equity and opened an office in Brisbane.

  5. AMA & Membership: DMI launched its membership platform and partnered with the American Marketing Association to offer dual certification on core course content.

  6. AMI Partnership: DMI partnered with the Australian Marketing Institute to deliver training and skills development in Australia.

  7. Neil Patel Digital: DMI partnered with Neil Patel Digital to create a new and improved Search Marketing Specialist certification course.

  8. Acquisition & Expansion: BPP Education Group acquired DMI and DMI launched a new Postgraduate Diploma in Digital Marketing.

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